My Expertise
Strategic Research and Design
I specialize in the intersection of insight and innovation. My passion lies in leveraging comprehensive research to identify emerging trends and unmet needs. From there, I apply strategic design to conceptualize and develop future-proof products, services, and business models.
My Design Approach
I combine three complementary design disciplines to create comprehensive solutions
Human Centered Design
The foundational methodology that places end-users at the center of the design process, emphasizing empathy and iterative development.
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Deep user research & empathy
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Rapid prototyping & testing
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Iterative solution refinement
Design Strategy
Elevating user insights to strategic vision, connecting user needs with business goals and market opportunities for future growth.
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Market analysis & trend identification
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Strategic roadmap development
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Innovation opportunity mapping
Service Design
Orchestrating end-to-end customer journeys and underlying organizational systems to deliver seamless, holistic experiences.
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Customer journey mapping
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Service blueprinting
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Cross-functional orchestration
frog UK + RSA
Designing for women in Menopause
Service Design
User Research
A family board game designed to educate about menopause in a fun way! It invites family members, to explore emotional changes through scenarios and trivia. This game fosters open conversations and understanding, creating a supportive environment for families to learn together.
